Supporting healthcare leaders

The campaign

Profile raising for a leading consultancy

Our client, a leading consultant in the healthcare sector, wanted to do more work around raising their profile. They had a great offering and a huge amount of knowledge and experience in their niche, and knew that increasing the public and their audience’s awareness around their deep expertise and values would propel their business and reputation to new heights.

Our work

They’ll be the judge!

Our client was already an award-winning business, but we wanted to help them go one step further by joining industry award judging panels. Being invited to judge an award is a prestigious honour that gets noticed by peers, and elevates trust and respect.

Securing speaking opportunities

Our client had a goal to deliver a keynote talk at a specific event within their industry. We liaised with the event organisers, pitching our client as a potential speaker and being bold on their behalf to make it crystal clear why our client was the best person to talk on the subject.

Whitepaper copywriting

Another of our client’s ambitions was to write and release an academic-level whitepaper on a topic which was a major pain point for their clients. We spoke to them at length about the content they wanted to include and researched past and current papers to collect background information and reference material.

Media coverage

Through speaking with our media contacts and developing expert articles for commission, we undertook a media relations campaign designed to generate thought leadership articles that we ghostwrote for our client, and achieve for them editorial coverage which talked about their industry expertise and business successes.

The results

From zero to wow in 6 months

From a standing start, we succeeded in securing two high profile award judging positions for our client. The whitepaper we wrote for them was published, promoted and very well received in the industry. Media coverage also took off at a rate that surprised even us! As a result of our media liaison efforts, we generated exclusive interviews with the founder in the business and healthcare press, and lifestyle opportunities in national magazines. And yes, we got them speaking on stage at the event of their dreams.

What people say about us

Want to explore working together?

If you’re interested to find out what we can do for you, contact us today for a no-obligation, exploratory discussion.

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