PR and communications for the education sector

We’re committed to partnering with educational institutions, including schools, colleges, universities, and educational nonprofits, to help them build their reputation, attract students, and foster community engagement.

Why partner with us?

Expertise in education

With extensive experience in the education sector, we understand the distinct challenges and opportunities educational institutions face. Our team is dedicated to helping you effectively communicate your strengths, achievements, and offerings, while ensuring you stand out from the crowd for all the right reasons.

Strategic connections

Our strong relationships with influential journalists, knowledge and experience of awarding bodies, and insight into the education industry, help us ensure your stories convey the right message to the people you want to reach.

Goal-orientated

Whether your goal is to increase enrolment, elevate your institution's profile, navigate a PR crisis, or showcase groundbreaking research, we’re here with you, every step of the way.

Your trusted ally

Navigating communications in an educational environment can be challenging, especially during crises or when sensitivities are high. With our expertise, you can trust that your communications are in capable and experienced hands.

Education PR solutions

We believe in the power of strong, collaborative relationships. Our partnership approach to PR means we work together with you for a cohesive approach. This is a silo-free zone!

Comprehensive PR strategy

We can help define your institution’s brand identity, craft key messages, and select the most effective channels to reach diverse audiences, including students, parents, alumni, and industry stakeholders.

Tailored PR planning

Our customised PR plans are designed to align with your budget while driving your objectives, whether that’s enhancing your institution’s reputation, deepening stakeholder engagement, or attracting more students.

Crisis management

Proactive PR

We normally work with our clients on an ongoing, retained basis so that we can be proactive and reactive on your behalf. If you need to dial up the support in busy or challenging times, we offer the flexibility to allow you to do so.

Academic quality writing

We place articles in a plethora of publications from lifestyle magazines to peer-reviewed journals. When our clients lack the time to craft their copy, our trained team of academic-standard writers can step in.

Securing opportunities

Want to be booked for more speaking slots, interviewed on a podcast or invited to comment in the media? Speak to us about raising your or your team’s profile.

Continuous and fractional PR support

Proactive crisis planning

Every educational institution should have a crisis communications plan in place. We’ll work with you to develop a strategy that prepares you for potential challenges, from on-campus incidents and complaints against staff to negative press and damaged reputations.

Responsive crisis communications

When you’re facing a crisis and need to act fast, you need experts by your side to give you sound, reliable advice. We’ve worked with educational institutions facing the most challenging of crises, and are well placed to help you navigate the storm.

Professional media training

Ensure your team is prepared to address the media confidently and effectively during critical moments with our comprehensive media training sessions.

We’ve got your back

Straightforward fees

Our pricing structure is fair, honest and competitive. We provide you with regular reports that are clear and transparent, ensuring you can easily see your return on investment.

Client-first approach

We’re a privately-owned comms agency who deeply values every client and fosters effective and enjoyable working relationships. To us, onboarding a client is a commitment to succeed – your goals become our goals, and we’ll see you get there.

What people say about us

“Working with Hollands Associates on Jos’s Story has been an absolute pleasure. They made what could have been a daunting task incredibly easy. They took the time to truly listen, to understand our mission, and to bring Jos’s Story to life in a way that is both powerful and deeply moving. If you’re looking for someone who can turn an idea into something truly special, Hollands Associates are the people to go to. We can’t thank them enough.”

Jos Hill - Sussex Cancer Fund

“We have been working with Hollands Associates for a few months and within that time they have managed to get us into national magazines, glossy magazines, podcasts and interviews with local and national newspapers! We are thrilled with the work they have done for us and would thoroughly reccomend working with them. We have had so many successes and that’s only in the first few months! Our monthly meeting with our account manager always leave us feeling excited and energised. We are really excited or what’s to come!”

Gemma and Stella - Two Faced Twins

“Hollands Associates are comms expert supremes. They are highly organised, efficient, proactive and committed to the cause they are focused on. They also have rich strategic comms oversight which they utilise so well, and are a team of highly talented writers. I would definitely recommend them for any communications project.”

Lucie Russell, CEO - Redthread

“I just wanted to say a big thank you for all the great work we’ve achieved together. You got me instantly; from the strategy document you produced after our first chat to the articles you’ve drafted on my behalf, I’ve barely had to make any edits because you grasped my tone of voice and key messages so quickly.”

Shelle Luscombe - Alzheimer’s support advocate

“Not only did Hollands Associates bring my business to life through their copy, their whole process ensured they really captured what I am trying to build. I would highly recommend them to anyone needed copywriting support (they are also PR gurus!).”

Paul Edmondson - HighBarHR

“My PR journey is only just beginning - it is a whole other world away from the field I am used to and I know very little about it, but the course last Friday was so helpful and I learnt a lot. Thank you so much for sharing your knowledge.”

Natasha Morley - Sussex Youth Theatre

“I have loved working with Hollands Associates and was surprised by how quickly they could source opportunities for me. Even though I operate in a niche, they quickly understood what I did and what I wanted to achieve. I 100% recommend working with them.”

Tara Humphrey, CEO - THC Primary Care

“After some searching, I knew Hollands Associates were the ones that I would be able to develop a good rapport with, someone who understands what is important to me and what my work stands for. I wasn’t wrong. The support they have offered me is highly professional, specific, and coming from a place of experience and can-do attitude. I would highly recommend them for personal or corporate work and indeed do tell everyone I can about them!”

Dr Shivani Sharma, Head of Psychology, Sport and Geography - University of Hertfordshire

“Hollands Associates are capable and proactive ‘do-ers’ as well as managers and can be fully trusted to get on with things without prompting. They have a great understanding of strategic comms, from what makes a successful news angle to how best to structure an analytical feature article, and how then to amplify media wins across multi-layered content to position us as experts in our fields. They are always punctual and prepared, always meet deadlines and… and are never without a smile.”

Jenny Turner, Managing Director - Turner PR

“Hollands Associates are extremely reliable professionals who always go above and beyond to do a fantastic job. Working with them has been seamless. They’ve taken a huge weight off my shoulders, ensuring the utmost quality in content with exceptional attention to detail, sometimes working to quite tight deadlines, and always to a high standard. I would recommend them to anyone looking for a high-quality content and PR team.”

Sophie Lee, Founder & CEO - Electric Peach

“We’ve worked with Hollands Associates on a crisis communications policy, a PR strategy and an ongoing media relations campaign. They also delivered an in-person training session on crisis handling to our team, which was very well received. They are always pro-active, pleasant to work with and nothing is too much trouble. They have generated a large amount of positive coverage for us in a short space of time and are always open and honest with their advice.”

Andrea Daniels, Executive Director Innovation, Digital & Engagement - Keech Hospice Care

“Hollands Associates are always reliable, trustworthy and works hard to deliver for us. They are proactive in their approach and can be counted on to come up with ideas and give honest feedback to our marketing plans. As well as the ‘work’ side of things, the team is approachable and friendly to deal with, and gets the job done swiftly and without fuss.”

Andrew Wilkinson, Managing Director - Motion29

Want to explore working together?

If you’re interested to find out what we can do for you, contact us today for a no-obligation, exploratory discussion.