

Press office
The media landscape is changing fast, which makes it more important than ever to have a proactive media plan to build your reputation and your brand. If your organisation isn’t large enough to support an in-house press office, using an external agency for ongoing support is the perfect solution.
What does a press office do?
A press office disseminates information about your organisation to media channels. This could be mainstream, consumer outlets such as national and local TV, radio, newspapers and magazines, or industry-specific channels such as trade press and websites.
If you have a new product or service to shout about, don’t wait around and expect the press to come to you. Budget cuts in the media mean journalists are under pressure like never before and are now more likely to rely on a well crafted press release than sniff out a story themselves.

The team at Hollands Associates includes former journalists with experience on national broadsheets, tabloids and magazines. We have excellent contacts. And we know how to write an eye-catching headline and lively, informative copy that will engage your target audience.
As well as proactive press office work, we can manage media relations in the event of a crisis. A swift and effective media statement might be all you need to avoid a PR disaster. For more serious matters, we can craft a tailored plan of action.

Press office services at Hollands Associates
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