PR strategy and planning

The world of Public Relations (PR) has never been more diverse and exciting. There’s a vast array of media channels to help you get your message out to prospective clients, supporters, service users and the public.

But just because a media platform exists doesn’t mean you should use it. What works for one brand could be a waste of time for another. So whether you want to kill it on TikTok or raise an eyebrow in the Daily Telegraph, we’ll work with you to devise an appropriate strategy.

Our 4-step ‘Unearth to Launch’ journey

1

Unearth

First, we sit down with you to discuss your PR and communications goals and how these align with business objectives. Any PR plan must complement your organisation’s overarching ethos and aspirations.

2

Strategise

Using all our learnings, we create a PR strategy book for you, comprising tone of voice, key markets, target media, messaging, objectives and goals.

3

Plan

The plan we create for you is entirely bespoke and details the activities we’ll be undertaking on your behalf over the course of the campaign to help you meet your objectives.

4

Launch

When you’re happy with the strategy and plan proposed, we get to work on the tactical portion of your campaign, and we don’t hang around! We’re known for getting top results for our clients often much quicker than they think possible.

Head and heart

Next we use research, education and insight to advise on a winning strategy. We have decades of experience, industry-related qualifications and a commitment to ongoing education to ensure we’re in touch with all the latest opportunities.

But we don’t rely solely on theoretical knowledge. Successful communication requires emotional intelligence and empathy. We use instinct as well as sound PR doctrine to devise and execute a successful plan.

What people say about us

Want to explore working together?

If you’re interested to find out what we can do for you, contact us today for a no-obligation, exploratory discussion.

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