
Paid social
Paid social media refers to content which you pay to promote on social media channels such as LinkedIn, Facebook and X. Unlike organic posts, which are free, paid social can target a new audience (not just your followers) within a defined demographic. This expanded reach offers the potential to increase brand visibility, attract new followers and ultimately lead to engagement and sales.
On the face of it, a paid social campaign can be launched by anyone with reasonable digital skills. A word of warning though - it can be very easy to over-spend and find that your ads have not driven the results you’d hoped. This is an ever-changing area and it’s always best to consult a paid social specialist to maximise returns from your paid social budget.
What’s best - organic or paid social media?
A combination of both organic and paid social should be part of any digital marketing strategy. Organic posts should showcase your organisation’s personality and values, growing your follower base through comments, likes and shares without being overtly sales-y.
Paid social can be more upfront about latest services or products, while maintaining consistent visuals and tone of voice.
Want to find out more about paid social, including PPC marketing, Facebook advertising and LinkedIn sponsored content? Call us today! [contact button]

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