SEO and PPC

SEO - Search Engine Optimisation - is a marketing strategy designed to increase visitors to your website from search engines such as Google, Yahoo or Bing.

For your website to rank highly in a web search, it’s important for each page to include relevant search terms, or ‘keywords’, in the website text, and have regular fresh content uploaded that’s of the highest quality.

Quick guide to different types of SEO

Utilising key phrases is a form of on-page SEO. Other on-page SEO tricks include making sure all images have alt-text descriptions and including relevant links to other content within your site.

Off-page SEO

Refers to external links from your site to other websites or media. This could involve social sharing and links to blogs, podcasts or reviews.

Technical SEO

Involves backend wizardry. A technical SEO campaign takes an in-depth look at your site with the goal of improving organic rankings. The focus is on features like page speed, security, crawlability by search engine robots, internal linking and the functionality of the site’s structure.

Whether you’re building a website from scratch or need an SEO audit, our SEO professionals are here to help.

What is PPC and do I need it?

Pay-Per-Click advertising is an online advertising model that means you only pay when your ad is clicked. Popular on Google, Bing and Facebook, this can be a cost-effective way to advertise your organisation or brand. It’s measurable and trackable, enabling true insight into your target audience’s behaviour.

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