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PR Strategy

The PR strategy considers your:

  • Objectives
  • Target audience
  • Competitors
  • Tone of voice
  • Key messaging
  • Branding position

Think of it as the reference document which informs everything that happens next with your PR.

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Once the PR strategy is agreed, we move on to creating your PR and comms plan. This is a calendar of actions plotted against a timeline, which gives everyone involved in the comms team visibility on the tasks that are happening at any given time, ensuring full cohesion across all marketing activity.

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The PR plan can — and should — be flexible and agile. Effective planning gives the PR and communications campaign essential focus and direction, avoids a chaotic approach and is much more likely to bring about meaningful results.

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