Brand character

The most successful organisations are associated with a particular personality or character. It’s not just about visual branding, it’s a vibe that runs right through, informing tone of voice, communications, product development and services.

A brand should be instantly recognisable

Whether it’s feel-good and sassy like Innocent Drinks, sophisticated and luxurious like Rolex, or heroic and trusted such as the lifeboat charity RNLI, we know instantly what these brands stand for.

Developing a brand character for your organisation will make it easier for you to connect with your target audience. But how do you do it?

Build a memorable, trusted brand

If you’re finding it hard to pin down a consistent brand personality, we can help. We’ll use insight and instinct honed over two decades of brand consulting experience to view your business with an objective eye, just as a fresh audience would.

This doesn’t mean changing who you are, but rather understanding how to best showcase your values, products and services through how you look, what you say and how you say it.

When the individual is the brand

If you’re working solo, whether as a consultant, sole trader or entrepreneur, your brand personality will depend to a large extent on your everyday personality. To work in any other way would be inauthentic and exhausting.

We all have different facets to our personality, so our job is to work closely with you to help identify your true character, before creating a PR strategy and plan that allow you to get yourself out into the world.

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Want to explore working together?

If you’re interested to find out what we can do for you, contact us today for a no-obligation, exploratory discussion.

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